Squaretalk x CoinGate: Crypto Payments as a Compliance-Driven Innovation

When companies are racing to scale across borders and meet the needs of increasingly tech-savvy clients, traditional payment systems often prove slower and bureaucratic. 

Traditional finance (TradFi) often comes with long settlement times, hidden fees, and geographic restrictions – all of which create friction, hinder business growth, and frustrate customers.

Squaretalk, a cutting-edge next-generation unified communication platform, recognized these limitations early on. 

The company empowers global sales and support teams to scale customer outreach across voice and messaging. Operating in over 150 countries and driven by AI-powered automation, Squaretalk needed to find more efficient ways to transact.

Instead of waiting for the legacy financial ecosystem to evolve, Squaretalk took a proactive step: accepting cryptocurrency payments, enabling faster, smarter, and more flexible transactions for its global customer base.

Key Takeaways:

• Crypto payments eliminated chargebacks and accelerated international transfers
• With CoinGate, Squaretalk enabled instant crypto-to-fiat conversion while ensuring KYC/AML compliance
• Integration process took days, not weeks
• Fintech and international clients welcomed the new payment method

This is the story of how one software company embraced cryptocurrencies – not for the hype, but to unlock tangible operational and financial benefits.

If you’re interested in reading more success stories on adopting cryptocurrency payments, check out the rest of our case studies.

About Squaretalk

Squaretalk is a unified communications-as-a-service (UCaaS) solution designed from the ground up to help sales and support teams engage customers across the globe with intelligence, speed, and flexibility. 

They help sales and support teams around the world work smarter and faster with a full communication suite: AI voice agents, WhatsApp Business messaging, CRM integrations, multilingual routing, and customizable workflows.

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Their client base is as diverse as it is demanding – ranging from nimble fintech startups to established enterprises with operations spanning continents. 

Regardless of size or sector, these businesses rely on Squaretalk to help them reach customers quickly and securely, often in highly regulated industries.

“Squaretalk isn’t just another communication platform – it’s a growth engine. We’ve purpose-built it for outbound sales and global customer engagement at scale. By uniting voice, messaging, and AI-driven automation, we empower teams to connect smarter, respond faster, and convert more efficiently than ever before,” says Elie Rubin, Founder and CEO of Squaretalk.

Why Cryptocurrency Payments Made Sense

At Squaretalk, where seamless communication is a core mission, even the challenges around payments became a chance to innovate and strengthen the way the company does business.

“We didn’t adopt crypto to be trendy. We did it to solve real-world payment friction. For our clients, it’s about flexibility, convenience, and speed,” says Elie.

Many of Squaretalk clients operate in the fintech sector or international environments where traditional banking systems are slow, restrictive, and costly. For these customers, holding and transacting in cryptocurrency is not only preferred, it’s already part of how they do business.

Squaretalk recognized that offering crypto payments would remove friction, accelerate settlements, and give their clients another secure, efficient way to pay. It’s all about listening to the voice of the customers and removing operational barriers. 

After all, crypto payments are getting more popular year-by-year.

Our latest data report shows that crypto transaction volume surged by 29.6% in 2024, with CoinGate processing 1.68 million payments that year alone. 

It marks the fourth consecutive year of strong, accelerating growth, which further suggests that accepting cryptocurrency payments is slowly becoming a necessity for many industries. 

Scouting for a Perfect Partner to Process Payments

Choosing the right crypto payments provider was crucial for Squaretalk’s leadership team, as they needed a partner who could offer transparency, security, and enterprise-grade compliance.

“Compliance, transparency, and security are non-negotiables at Squaretalk. That’s why our leadership team was looking for a crypto payment provider that offers all of those, at an enterprise-grade level. And we found it by partnering with CoinGate. Beyond its robust crypto infrastructure, their platform offers enterprise-grade KYC/AML enforcement, automated invoicing, and seamless fiat conversion. Through these, in many ways, CoinGate works for us like an extension of our own compliance team,” says Elie Rubin.

For a company that strives on moving quickly without cutting corners, CoinGate’s service delivered on all fronts:

• Customers go through KYC with CoinGate before they can make a payment
• Payments are instantly converted to euros – so it is never held as a cryptocurrency
• Invoices are generated automatically as soon as a payment goes through
• Every transaction is traceable, with downloadable reports, and ready for audit

“For us, this partnership ensures that crypto payments are as structured and secure as traditional bank transfers or even better,” added Elie. 

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Any business can, and probably should, have an option to accept cryptocurrency payments. Ready to take the first step? Sign up for a CoinGate account and start exploring your options.

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For many companies, the idea of implementing a new payment method – especially one as technical as cryptocurrency – can be daunting. Concerns around disruption, resource strain, or compatibility often delay or derail such projects.

That wasn’t the case for Squaretalk – the API integration was nearly frictionless.

“Within days, we had it running, tested, and live – without changing any of our existing workflows,” recalls Elie.

Thanks to CoinGate’s developer-friendly documentation and responsive support team, Squaretalk’s internal finance and legal departments were able to vet the entire process early on. 

A very proactive approach, but it ensured that everything met their compliance and operational standards right from the start, allowing them to go live with full confidence.

Zero Exposure to Price Volatility, Total Transparency

One common concern about accepting cryptocurrency is volatility. Squaretalk addressed this head-on by designing their payment flow to immediately convert crypto into euros upon receipt. 

This is the easiest way to eliminate the risk of price fluctuations while keeping everything above board.

“We take zero exposure to (crypto) price fluctuations. Our approach is 100% compliance-first, and CoinGate enables that,” says Elie Rubin.

In reality, the idea that crypto volatility harms businesses accepting crypto payments is just a myth. We’ve even published an article completely debunking this common misconception.

Each transaction is logged, matched to its corresponding invoice, and recorded in Squaretalk’s internal systems. It’s a tightly controlled, audit-ready process that allows the company to reap the benefits of crypto without sacrificing financial stability or regulatory oversight.

“This ensures that accepting crypto is just as compliant and auditable as accepting a bank wire or Stripe payment,” Elie emphasizes.

Despite lingering myths around crypto’s legitimacy, Squaretalk’s experience tells a different story. In fact, they’ve seen growing comfort from institutional stakeholders when crypto is handled professionally and transparently.

“Many leading companies – Shopify, AT&T, PayPal, Time, Twitch – already accept crypto. It’s no longer a novelty,” Elie points out. “With the right partner, it’s a secure, traceable, and future-ready solution.”

Did Crypto Payments Cause Any Tangible Business Impact?

While cryptocurrency isn’t the only payment method Squaretalk offers, from a risk management perspective, one of the biggest wins has been the elimination of chargebacks – a common and costly issue with traditional credit card transactions. 

With crypto, every transaction is final, removing a layer of uncertainty from the billing process.

Beyond that, international clients who previously dealt with delayed payments due to banking limitations are now able to settle invoices instantly. 

“We’ve seen faster settlements, particularly from clients in regions where banking is slow,” says Elie Rubin. “Crypto has also strengthened our positioning with fintech clients who expect flexibility.”

Advice to SaaS Companies Considering Crypto Payments

For other SaaS companies contemplating whether to step into the world of crypto payments, Squaretalk offers grounded, practical advice based on firsthand experience.

“Choose a partner like CoinGate who prioritizes compliance and security,”Elie Rubin advises. In an industry where trust and transparency are paramount, cutting corners is not an option.”

Another key point? Don’t try to manage crypto exposure internally. “Convert instantly to fiat,” he says. This removes the risk of volatility while still enjoying the speed and flexibility that crypto enables.

Elie Rubin also emphasizes balance: “Make crypto just one part of a multi-channel payment strategy.” Rather than replacing traditional systems, crypto should complement them – fitting neatly into your existing financial and compliance controls.

“Crypto isn’t a replacement for banking – it’s a powerful addition that makes doing business faster, safer, and more flexible.”

As the SaaS and fintech sectors continue to expand across borders and into decentralized ecosystems, the need for adaptable, inclusive payment methods is becoming undeniable. 

Squaretalk sees this shift not as a challenge, but as an opportunity to lead.

“We believe crypto is becoming a standard payment option, especially in global SaaS, telecom, and fintech sectors,” says Elie Rubin. “Some of our competitors are just starting to explore crypto – but we’d rather lead the change than follow it.”

By making crypto an integral part of their infrastructure – and doing so with a compliance-first mindset – Squaretalk is setting a new standard for what modern, global financial operations can look like. 

Indeed, the best time to adopt crypto is probably now, considering that there might be one billion people using crypto by 2026.

If you’re inspired by Squaretalk’s strategy, you might want to see whether you can adopt the same strategy for your business.

Signing up for CoinGate is quick and straightforward, and we offer a range of tools to make crypto payments seamless, including instant fiat conversions, payouts, invoicing, and support for the most demanded cryptocurrencies in the market.

Explore how other businesses have benefited from integrating CoinGate:

• ProxyScrape: Receives 33% of all their payments in crypto
• NordVPN: Received crypto payments from customers in 176 countries.
• MoreMins: 10% of all incoming transactions are now in crypto.
• Ghost Galerie: Attracted tech-savvy art investors from all over the world.
• IPRoyal: Boosted sales by catering to crypto-savvy customers.
• Surfshark: Enhanced service accessibility for privacy-conscious and unbanked users.
• Cherry Servers: Simplified global service provision through universal crypto payments.

Ready to accept crypto payments? Create your CoinGate account today and join the growing number of businesses embracing the future of payments.